Spanx is now synonymous with shapewear across the world. It is the shaping underwear made to streamline your silhouette, the perfect accompaniment for the occasions when you want to look and feel your best. A wide range of A-listers from Tyra Banks to Katy Perry has notably confessed to wearing (and loving) the famous shaping brand. The popularity of Spanx amongst celebrities has risen dramatically ever since its arrival onto the underwear and hosiery scene in the early 2000s. It is arguably the less traditional word-of-mouth method from users which has led to the success of the brand, since there has not yet been a formal advertising campaign.
One of the main avenues for spreading the word on Spanx is undoubtedly celebrities, and the largest of these endorsements has come from Oprah Winfrey. The legendary TV host featured Spanx as one of her “favourite things” back in 2000 just when Spanx was in its formative stage. Almost instantly, this feature helped to push the brand into the mainstream public’s attention causing a leap in sales. Here we have compiled a list of some of the more prominent users of Spanx.
- Katy Perry has jokingly admitted that she wears Spanx as it is easier than going to train at the gym and enables her to fit into dresses at award ceremonies and other important events. One of her favourites is the Spanx Higher Power short: https://www.luxury-legs.com/clothing-c2/underwear-c191/spanx-higher-power-short-p1359 this appears to be a popular style with other celebrities.
Kim Kardashian: Another famous user of the shaping brand is Kim Kardashian who has spoken openly about it and offers advice for other women wanting to shape their figures underneath fitted clothing. She prefers to wear two pairs at once! She makes sure that they are the same style and length to avoid any issues with multiple seams showing. Kim typically likes to wear her Spanx underneath her famous Fatal dress from Wolford which she is quite often seen in. Next time you try Spanx, why not try doubling up like Kim?
3.Kim is not the only celebrity who wears more than just one piece of Spanx at a time. Writer and comedian Tina Fey has nothing to hide, once revealing herself on talk show David Letterman wearing three different Spanx pieces!
Whether you are a world-renowned celebrity or not, Spanx appeals to women due to its ability to define and slim your figure making it instantly more comfortable to wear those special items of clothing you love. The brand’s aesthetic and the down-to-earth tone adopted on the brightly coloured red and pink packaging is relatable to women of any background. Spanx is therefore unique in a unifying sense, empowering its customers across the world.
Do you wear Spanx? What are your favourite products from the brand?
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