Famed for their WR.UP® pants and push-up jeans, Freddy brings advanced technology to women’s fashion in easy-to-wear, versatile and universally comfortable styles.
About the Brand
Freddy was founded over 40 years ago starting as a footwear company which manufactured sport and dance shoes. As a brand they are incredibly focused on how the body moves and how to feel comfortable while doing so. What began as a brand linked to professional sports, Freddy has now transitioned into lifestyle and women’s fashion while keeping the same ethos of celebrating the art of movement. Their clothes are designed to celebrate women’s bodies and allow them to feel incredible in their clothes.
Revolutionising Jeans – WR.UP®
Freddy’s patented WR.UP® technology uses a unique seam pattern in order to enhance the bottom while adding a subtle, natural lift. Through the use of soft cotton materials and an innovative inter-buttock groove, Freddy’s WR.UP® pants and jeans add a push-up pressure which accentuates curves and leaves women feeling body confident every time they wear them. This extensive range of trousers are also designed with a silicone band across the waistband and around the hip/thigh area for added support and smoothing.
Breaking New Ground with Maternity Wear
New for SS21 Freddy have added maternity leggings and jeans to their WR.UP® range. With an over-the-bump cotton insert added to the low waist, these jeans sit just under your bump for a snug, comfortable fit. The combination of cutting-edge technology and premium, soft cotton fabrics will allow you to wear your favourite style of jeans in comfort around your growing tummy. Mums-to-be will love the added shaping effect which gives the extra support in all the right places whether you’re wearing them to a special occasion or for everyday.
Discover the Collection
Freddy’s collection ranges from everyday denim styles to more statement leather-look pieces and bright summer colours. The classic high-rise denim style is available at Luxury Legs in 5 washes and have all of the details expected from a classic pair of jeans, from the fly front to 5-pocket detailing. New for this season, we love the High-Waisted Ankle style which features 3 buttons at the front, perfect for wearing with bodies, crop tops or your favourite camisole tucked in. Freddy’s unique design means that every pair of trousers and jeans come with a perfect fit guarantee so you can wear them again and again knowing you’re going to look and feel your best.